Senior Organic Specialist (IGaming)

TL;DR

Senior Organic Specialist (IGaming): Owning and evolving organic growth strategy across traditional search, AEO, and GEO for major sports betting brands with an accent on complex discovery challenges in the North American market. Focus on building scalable, data-informed SEO strategies through cross-functional partnership and emerging AI-powered search optimization.

Company

A global leader in the sports and gaming marketing industry with over 20 years of experience building next-level player experiences.

What you will do

• Develop and execute holistic organic growth strategies covering SEO, AIO, and GEO.
• Act as an SEO subject matter expert for product, engineering, and content teams.
• Analyze competitive SERP landscapes and algorithm shifts to identify performance opportunities.
• Drive visibility across generative search and AI-powered discovery platforms.
• Collaborate with product and engineering on technical SEO initiatives including schema and site migrations.
• Optimize content strategy through topic clustering and data-driven performance analysis.

Requirements

• 6+ years of experience driving organic growth for high-scale, content-rich websites.
• Deep expertise in technical SEO, including crawl optimization and Core Web Vitals.
• Advanced proficiency with SEO tools like Ahrefs, SEMrush, and Screaming Frog.
• Proven ability to partner cross-functionally with product and engineering teams.
• Strong understanding of AI-driven search, AIO, and GEO discovery trends.
• Ownership mindset with the ability to influence stakeholders and set strategic priorities.

Nice to have

• Strong understanding of SEO for sports betting, iGaming, or affiliate models.
• Experience with international SEO and localized content strategies.
• Understanding of sports content lifecycles and real-time SERPs for live events.

Culture & Benefits

• Access to engaging development opportunities and a team of high-caliber professionals.
• Tailored flexibility for work-life balance and remote policy support.
• Annual discretionary bonus to reward individual and team efforts.
• Paid annual leave plus additional festive season shutdown period.
• Participation in global company events to unite and align on future strategies.

Hiring process

• Initial chat with a Talent Partner.
• Interview with the hiring team (1 hour).
• Take-home task (5 days to complete) and presentation to the Hiring Manager.
• Final interview with the team.