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3 дня назад

Manager, Web Strategy & Organic Growth (SEO)

110 000 - 135 000CAD
Формат работы
hybrid
Тип работы
fulltime
Грейд
lead
Английский
b2
Страна
Canada
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

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TL;DR
Manager, Web Strategy & Organic Growth (SEO): Leading web strategy, organic growth, analytics, and conversion optimization across SOTI’s websites with an accent on technical SEO, AI-powered discovery, structured data, and measurable demand generation. Focus on managing a specialized team, building experimentation pipelines, improving conversion paths, and translating performance data into prioritized actions.

Location: Mississauga, Canada – Meadowvale Office (HQ). Hybrid work model with in-office attendance on Monday, Wednesday, and Friday.

Salary: $110,000–$135,000 annually.

Company

hirify.global delivers mobile and IoT device management solutions through innovative software products and services.

What you will do

  • Own the web strategy and roadmap across hirify.global’s websites and key conversion paths.
  • Lead, coach, and develop a team responsible for organic growth, web analytics, measurement, and reporting.
  • Drive organic growth through technical SEO, content alignment, structured data, search engines, and AI-powered discovery tools.
  • Set performance goals and reporting for traffic quality, engagement, conversions, and pipeline impact.
  • Partner with Content, Product Marketing, Web, Paid Search, and CRM teams to improve customer journeys and conversion paths.
  • Direct review-platform strategy and identify conversion-rate optimization opportunities across landing pages, forms, navigation, and key journeys.

Requirements

  • Experience in web strategy, SEO, digital marketing, analytics, and website performance optimization, preferably in B2B SaaS or technology.
  • Demonstrated experience leading, mentoring, and developing high-performing teams.
  • Strong working knowledge of GA4, Google Tag Manager, Looker Studio, and website performance reporting.
  • Deep understanding of technical SEO, intent-focused content optimization, AI-assisted discovery, and experimentation pipelines.
  • Familiarity with SEMrush, Ahrefs, Google Search Console, and Screaming Frog.
  • Strong communication skills for presenting technical findings and recommendations to technical and non-technical audiences.

Nice to have

  • Experience with Salesforce, Pardot, Marketo, or similar CRM and marketing automation systems.
  • Bachelor’s degree or diploma in marketing, analytics, business, or a related field.

Culture & Benefits

  • Full-time, permanent employment.
  • Opportunities for learning, personal growth, and continuous innovation.
  • Work with leading technologies and complex projects in collaborative, agile teams.
  • Global business environment with opportunities to make a measurable impact.

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