3 дня назад
Manager, Web Strategy & Organic Growth (SEO)
110 000 - 135 000CAD
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager, Web Strategy & Organic Growth (SEO): Leading web strategy, organic growth, analytics, and conversion optimization across SOTI’s websites with an accent on technical SEO, AI-powered discovery, structured data, and measurable demand generation. Focus on managing a specialized team, building experimentation pipelines, improving conversion paths, and translating performance data into prioritized actions.
Location: Mississauga, Canada – Meadowvale Office (HQ). Hybrid work model with in-office attendance on Monday, Wednesday, and Friday.
Salary: $110,000–$135,000 annually.
Company
delivers mobile and IoT device management solutions through innovative software products and services.
What you will do
- Own the web strategy and roadmap across ’s websites and key conversion paths.
- Lead, coach, and develop a team responsible for organic growth, web analytics, measurement, and reporting.
- Drive organic growth through technical SEO, content alignment, structured data, search engines, and AI-powered discovery tools.
- Set performance goals and reporting for traffic quality, engagement, conversions, and pipeline impact.
- Partner with Content, Product Marketing, Web, Paid Search, and CRM teams to improve customer journeys and conversion paths.
- Direct review-platform strategy and identify conversion-rate optimization opportunities across landing pages, forms, navigation, and key journeys.
Requirements
- Experience in web strategy, SEO, digital marketing, analytics, and website performance optimization, preferably in B2B SaaS or technology.
- Demonstrated experience leading, mentoring, and developing high-performing teams.
- Strong working knowledge of GA4, Google Tag Manager, Looker Studio, and website performance reporting.
- Deep understanding of technical SEO, intent-focused content optimization, AI-assisted discovery, and experimentation pipelines.
- Familiarity with SEMrush, Ahrefs, Google Search Console, and Screaming Frog.
- Strong communication skills for presenting technical findings and recommendations to technical and non-technical audiences.
Nice to have
- Experience with Salesforce, Pardot, Marketo, or similar CRM and marketing automation systems.
- Bachelor’s degree or diploma in marketing, analytics, business, or a related field.
Culture & Benefits
- Full-time, permanent employment.
- Opportunities for learning, personal growth, and continuous innovation.
- Work with leading technologies and complex projects in collaborative, agile teams.
- Global business environment with opportunities to make a measurable impact.
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