5 дней назад
Digital Marketing Specialist, Search (SEO/SEM)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Digital Marketing Specialist, Search (SEO/SEM): Optimizing paid search and SEO campaigns for dealer websites with an accent on campaign performance, keyword analysis, and technical website optimization. Focus on managing budgets, interpreting marketing data, preparing client reports, and recommending search campaign improvements.
Location: Virginia Beach, Virginia, or Toronto, Ontario
Company
operates digital marketplace businesses that help consumers buy and sell products while enabling dealers to reach more customers.
What you will do
- Analyze and implement paid search and SEO campaigns to improve dealer website visibility.
- Manage daily paid search campaign performance within target budgets.
- Optimize dealer websites through the website platform, including on-site and technical SEO improvements.
- Analyze keyword and portfolio performance and prepare monthly client reports.
- Research industry trends, identify campaign needs and recommend improvements.
- Support end consumers and internal teams while collaborating with sales and customer support.
Requirements
- Ability to analyze data and create professional spreadsheets, charts, graphs and marketing presentations.
- Basic understanding of SEO and SEM.
- Experience building SEM campaigns and managing budgets.
- Experience with on-site and technical SEO.
- Experience with Google Analytics, Google Ads and Bing Ads.
- Proficiency with Microsoft Office, including Excel, Word and PowerPoint, and G Suite tools.
Nice to have
- Bachelor’s degree in Marketing or a related field.
- One year of relevant work experience.
Culture & Benefits
- Inclusive and supportive work environment with opportunities for career development.
- Flexible leave options, including up to 31 days of paid time off in the first year.
- Medical, dental and vision benefits.
- 401(k) with company match and wellness program.
- Access to LinkedIn Learning and potential opportunities through the Global Talent Exchange Program.
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