CRM Specialist (Medtech)

TL;DR

CRM Specialist (Medtech): Executing and optimizing personalized lifecycle marketing campaigns for a global weight-management platform with an accent on behavioral segmentation, automated flows, and data-driven patient engagement. Focus on scaling retention strategies, conducting rigorous A/B testing, and integrating AI tools to enhance patient communication across email and SMS channels.

Location: Must be based in London, hybrid setup with 3 days a week in the Old Street office.

Company

A fast-growing international digital healthcare company building long-term, evidence-based clinical programs for weight management and chronic conditions.

What you will do

• Execute CRM campaigns across email, SMS, and owned channels using ESPs like Customer.io.
• Develop segmentation strategies to deliver personalized, behavior-based content throughout the patient journey.
• Own and optimize automated lifecycle flows to improve patient engagement and treatment adherence.
• Collaborate with brand, medical, and creative teams to ensure consistent, empathetic communication.
• Conduct A/B testing to optimize open, click-through, and conversion performance metrics.
• Manage weekly CRM reporting to identify insights and opportunities for improving patient outcomes.

Requirements

• 3+ years of experience in CRM, lifecycle, or retention marketing within a DTC or healthcare brand.
• Hands-on proficiency with ESPs such as Customer.io, Braze, or Iterable.
• Strong analytical mindset with experience in Google Analytics, Looker, or similar reporting tools.
• Understanding of GDPR and email marketing compliance standards.
• Familiarity with Figma for asset and template management.
• Proactive approach to using AI tools for streamlining creative workflows and copywriting.

Nice to have

• Experience in the healthcare or digital health sector.
• Direct experience scaling personalized communication for high-volume patient populations.

Culture & Benefits

• Competitive remuneration package with equity options.
• Hybrid working model with 3 days in the London office per week.
• 25 days of holiday per year, plus 3 weeks of work-from-anywhere allowance.
• Private health insurance or wellness allowance.
• Dedicated annual development budget and 3 days of professional development leave.
• Enhanced parental leave and strong emphasis on work-life balance.