Customer Lifecycle Marketing Manager (SaaS)

TL;DR

Customer Lifecycle Marketing Manager (SaaS): Executing customer expansion, adoption, and engagement programs across the APAC region with an accent on translating global strategy into regionally relevant campaigns. Focus on driving upsell, cross-sell, retention, and long-term customer value through data-driven lifecycle management and cross-functional collaboration.

Location: Must be based in or able to relocate unassisted to Sydney, Australia, with a requirement to work in-office 3 days per week.

Company

hirify.global unifies IT operations, providing a platform that simplifies endpoint management, patching, backup, and remote access for over 35,000 customers globally.

What you will do

• Execute customer lifecycle programs supporting upsell, cross-sell, and renewals across the APAC market.
• Partner with APAC Customer Success and Sales leaders to align regional growth motions with global objectives.
• Collaborate with Product Marketing and Data teams to identify expansion opportunities and risk signals.
• Manage APAC customer engagement through webinars, user groups, and advocacy initiatives.
• Analyze campaign performance using CRM, marketing automation, and BI tools to drive actionable improvements.
• Refine regional customer journeys to accelerate activation and increase long-term customer value.

Requirements

• 5+ years of B2B SaaS customer or lifecycle marketing experience required.
• Must be located in Sydney, Australia or willing to relocate unassisted.
• Demonstrable experience executing global lifecycle frameworks within regional markets.
• Hands-on proficiency with CRM, marketing automation (Pardot), and BI tools (Tableau/Power BI).
• Proven track record of driving expansion pipeline and renewal impact.
• Background in IT, MSP, cybersecurity, or endpoint management.

Nice to have

• Experience with 6sense and Pendo platforms.
• Proven ability to manage customer incentive programs.

Culture & Benefits

• Collaborative and kind team environment.
• Hybrid work policy to support work-life balance.
• Competitive compensation package.
• Access to a renowned internal training platform for skill development.
• Opportunities for growth within a rapidly scaling global organization.
• Free in-office lunches provided throughout the week.