Marketing Operations & Performance Manager

TL;DR

Marketing Operations & Performance Manager (Marketing Ops/Performance): Lead operational systems, workflows, and reporting that support marketing for North America with an accent on scalable marketing execution, lead lifecycle governance, and funnel performance insights. Focus on building measurable demand generation, ABM, events, and digital program operations while aligning marketing and sales processes and improving marketing systems and automation.

Location: Campinas or Sao Paulo, Brazil (Hybrid)

Company

CI&T is a tech transformation specialist combining human expertise with AI to deliver scalable technology solutions.

What you will do

• Lead marketing operations for North America while managing, mentoring, and developing a Brazil-based marketing operations team.
• Establish marketing intake and operational workflows to coordinate timelines, deliverables, and resources across campaigns, events, and GTM initiatives.
• Govern the lead lifecycle by aligning marketing and sales on MQL/SAL/opportunity definitions and monitoring funnel health and conversion performance.
• Improve marketing systems, automation, and operational processes in partnership with internal technology teams.
• Turn campaign and funnel data into actionable insights, including website performance and engagement metrics to support SEO, GEO, and AEO initiatives.
• Standardize campaign operational measurement guidelines and optimize processes to increase speed and cross-team coordination.

Requirements

• 6–8 years of experience in marketing operations in a B2B environment.
• English: Fluent or highly proficient to work effectively with North America–based teams.
• Experience managing marketing operations or campaign execution teams.
• Hands-on experience with marketing automation, CRM, and intent platforms (e.g., HubSpot, Pipedrive, 6sense, Demandbase).
• Experience supporting demand generation, ABM, or integrated marketing programs.
• Experience with marketing data analytics, attribution models, and funnel reporting.

Culture & Benefits

• Health and dental insurance, meal and food allowance, and life insurance.
• Childcare assistance, extended paternity leave, and pregnancy/responsible parenting course.
• Profit Sharing and Results Participation (PLR).
• Continuous learning platform (CI&T University) plus partnerships with online learning platforms and language learning.
• Wellhub (Gympass) / TotalPass partnerships and a discount club.