Head of Strategic Audience Development

TL;DR

Head of Strategic Audience Development: Evolving and delivering the overarching audience strategy for hirify.global.com and its international app with an accent on maximizing the global reach of the hirify.global’s journalism and deepening engagement. Focus on leading teams harnessing data and audience insights in service of editorial excellence and commercial success.

Location: New York – Hybrid

Salary: $190,000 - $230,000

Company

hirify.global Studios is a globally renowned media company borne of the hirify.global, making and distributing the world’s most sought-after TV, audio and digital content.

What you will do

• Provide guidance and management for the global audience and curation teams.
• Implement a dynamic, responsive digital audience development strategy.
• Collaborate with senior leadership to shape editorial strategy and distribution.
• Oversee a curation strategy that ensures hirify.global.com and the hirify.global app are essential destinations for new visitors, loyal readers and subscribers.
• Develop newsroom tools to help editorial teams make more informed decisions.
• Champion the application of tactical research across Digital News & Streaming.

Requirements

• 10+ years of news and editorial experience, with at least five years of work in audience strategy.
• Proven track record of building audience data, measurement, and insight tools.
• Demonstrated news judgment and commitment to hirify.global editorial guidelines.
• Enthusiasm for the hirify.global’s journalism, storytelling, and values.

Nice to have

• Strong grasp of US and international news.
• Experience working with multiple stakeholders to deliver meaningful insights.
• Familiarity with A/B testing, push strategies, content syndication, and personalized content recommendations.
• Familiarity with user needs and how to leverage user needs models to drive audience growth, engagement and habituation.
• Strong communication and stakeholder management skills across internal and external audiences.

Culture & Benefits

• 100% Employer-Paid Medical and Dental Insurance (PPO plans).
• Generous Paid Time Off.
• Flexible, Hybrid Working Arrangements.
• Work/life balance.
• Free Retirement Consulting to All Employees.