Audience Operations Analyst

TL;DR

Audience Operations Analyst: Planning, developing, and activating audience segmentation to reach valuable targets for brand partners with an accent on understanding customer journeys and translating business objectives into audience parameters. Focus on leveraging data to develop unique first-party audiences and optimize audience strategies for maximum ROAS.

Location: Hybrid – 6 days a month for corporate weeks in Bolingbrook, IL

Company

hirify.global is currently looking for a Audience Operations Analyst, a W2 contract opportunity with one of our clients!

What you will do

• Create custom audiences by campaign and channels.
• Monitor and report on audience results and performance.
• Serve as a factfinder for the current-state customer journey.
• Work closely with client’s Audience Strategy, Audience Product, Sales and Account teams to gather information and insights.
• Incorporate A/B testing, analytics, market research, and consumer insights to assess the impact of audience segments.
• Stay informed of consumer, technology, and e-commerce trends to identify new audiences and inform future strategy and prioritization.

Requirements

• Bachelor’s degree in related discipline preferred.
• Experience with building custom audiences based on first party data and leveraging AdTech and/or MarTech tools for activation or syndication.
• Ability to translate business objectives and requirements into custom audience segmentation.
• Proficiency in using MS Office including Excel and PowerPoint.
• Experience with audience tools segmentation applications.
• Minimum 2 years of experience in digital advertising.
• Solid understanding of the digital media landscapes as well as data segmentation digital media metrics.
• Strong experience with building custom audiences based on 1P data.
• Strong experience of building customer insights and analytics.
• Experience with LiveRamp, SAS CRM Management or Adobe CDP.

Culture & Benefits

• Collaborative team environment.
• Opportunity to continuously improve programs.
• Excels at driving efficiency.
• Fast-paced, growing environment.