Senior Manager, Content Marketing (Fintech)

TL;DR

Senior Manager, Content Marketing (Fintech): Driving the content marketing strategy for hirify.global, positioning the brand as the source of truth for finance operations and global payouts with an accent on creating engaging web copy and multimodal assets. Focus on proprietary research, data-backed insights, and leveraging AI to enhance content marketing effectiveness.

Location: Hybrid working model that requires you to be in office Monday, Tuesday, and Thursday in Vancouver, British Columbia, Canada.

Salary: $120,000 - $150,000 CAD annually.

Company

hirify.global is the AI-powered platform for finance automation, elevating how finance teams operate in the global economy.

What you will do

• Define and lead the content marketing strategy, positioning hirify.global as the AI-powered platform for finance operations.
• Champion hirify.global’s unique story across various external touchpoints.
• Oversee the development of full-funnel, multi-format content, ensuring headlines and messaging resonate and drive engagement.
• Lead the creation of content for answer engines in partnership with teams across Marketing.
• Lead the creation of proprietary research and data-backed insights.
• Define KPIs, analyze performance, and continuously optimize to maximize impact.

Requirements

• 8+ years of B2B content marketing experience, with 3+ years in SaaS or fintech technology companies.
• Strong leadership skills, with 2+ years of experience managing teams and external writers or agencies, and influencing cross-functionally within the marketing organization.
• Expertise in building full-funnel content strategies that tailor messaging to target personas and buying stages.
• Excellent writing, editing, and storytelling skills.
• Strong understanding of GEO and SEO principles and how they integrate with website content strategy and performance.
• Analytical mindset, with the ability to use data to inform strategy and optimize execution.

Culture & Benefits

• Hybrid working model that requires you to be in office Monday, Tuesday, and Thursday
• Competitive salary and equity
• Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD
• 15 days of PTO
• Dog-friendly office
• Regular company-wide social events