Senior Strategist

TL;DR

Senior Strategist: Providing strategic leadership and guidance to multidisciplinary teams, analyzing consumer behavior, and identifying opportunities to leverage digital technology with an accent on client's business, their competitors, and their customers. Focus on shaping measurement frameworks, guiding overall strategy development, and contributing thought leadership across research, insight, measurement, and planning disciplines.

Location: Hybrid, must work from an office a minimum of 2 days a week in Toronto

Salary: $80,000 - $100,000 CAD

Company

hirify.global is an equal opportunity employer.

What you will do

• Guide quantitative and qualitative research initiatives, partnering with research, social, and marketing science teams to analyze consumer behavior, social listening, and web analytics.
• Conduct deep‑dive analysis into clients, industries, competitors, and digital ecosystems, including audits and competitive benchmarking across markets.
• Synthesize research into clear insights and strategic narratives, developing creative briefs and communicating findings to clients and internal teams.
• Identify opportunities to leverage digital technology to strengthen brands’ digital presence, marketing mix, and overall customer experience.
• Collaborate with multidisciplinary teams to define, implement, and manage digital strategies, including facilitating agile design workshops for rapid prototyping and testing.
• Provide strategic leadership by shaping measurement frameworks, guiding overall strategy development, and contributing thought leadership across research, insight, measurement, and planning disciplines.

Requirements

• 3-4 years of related experience in strategy, account and brand planning, business analysis, qualitative research, marketing consulting or information architecture.
• Previous experience in the automotive industry.
• Post-secondary degree in Business, Marketing, Economics, Computer Science, Psychology or related subjects preferred.
• Experience with digital websites, including familiarity with user experience, metrics and search strategy.
• Experience developing proposals and presentations for clients.
• Strong communication skills for complex subject matters, including experience with written proposals and verbal client presentations.

Nice to have

• Experience using AI and/or LLM tools to accelerate insight development.
• Past experience working in a large agency environment.

Culture & Benefits

• Global maternity and parental leave.
• Competitive benefits packages.
• Vacation, compassionate leave, personal/sick days, and flex days.
• Access to online services for families and new parents.
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday).
• Internal learning and development programs.