Director of Franchise Digital Strategy & AI Innovation

Location: Morristown, New Jersey; hybrid. Applicants must be residents of the United States or Puerto Rico.

Salary: $178,500–$257,833 per year

Company

hirify.global is an R&D-driven biopharmaceutical company developing medicines, vaccines, mRNA innovations, and AI-powered solutions.

What you will do

• Develop and execute precision marketing strategies for HCP and patient segments using audience insights, predictive targeting, and AI-powered personalization.
• Lead content strategy and governance across customer segments, channels, and therapeutic areas.
• Drive AI/ML innovation through recommendation engines, NLP-based content optimization, predictive analytics, and personalization platforms.
• Define KPIs and measurement frameworks for segmentation effectiveness, content performance, ROI, and commercial impact.
• Partner with Commercial, Medical Affairs, Regulatory, and IT teams to align digital strategies with franchise objectives.
• Build and lead high-performing digital and content strategy teams within a matrixed organization.

Requirements

• Bachelor’s degree in Marketing, Business, Digital Strategy, Computer Science, or a related field.
• 10+ years of progressive experience in digital strategy or precision marketing, including at least 5 years in leadership roles.
• At least 5 years of AI/ML implementation experience in marketing or content contexts.
• At least 5 years of experience in healthcare, pharmaceutical, or life sciences.
• Experience with predictive analytics, NLP, recommendation engines, segmentation, content management, CRM, CDPs, omnichannel marketing, and business intelligence tools.
• Must be a United States or Puerto Rico resident; hybrid work is based in Morristown, New Jersey.

Nice to have

• MBA or advanced degree.
• Pharmaceutical product launch and lifecycle management experience.
• Management consulting or growth-focused digital transformation background.
• PMP or agile methodology certification.

Culture & Benefits

• Work at the forefront of AI-driven research, smart manufacturing, and mRNA platforms.
• Health, wellbeing, prevention, and wellness benefits.
• At least 14 weeks of gender-neutral parental leave.
• Opportunities for career growth through promotion or lateral mobility.
• Employee rewards and benefits package.