Brand Manager (Gamedev)

TL;DR

Brand Manager (Gamedev): Shaping global go-to-market strategies, marketing tactics, and supporting creatives for key live service games in the hirify.global Portfolio with an accent on live campaigns to recruit new players and keep existing ones active. Focus on producing impactful tactics and creatives adapted to each audience and ensuring consistent brand communication across the world.

Location: Office-based in Paris, France or Tokyo, Japan

Company

hirify.global is a global leader in gaming with teams across the world creating original and memorable gaming experiences.

What you will do

• Create and execute live campaigns to recruit new players and keep existing ones active.
• Produce impactful tactics and creatives adapted to each audience.
• Ensure consistent brand communication across the world.
• Collaborate with production, cross franchise teams, and live ops teams to market new content drops.
• Brief internal/external agencies and lead the production of diverse initiatives.
• Regularly review campaign performance, in-game data, player sentiment, and market trends to refine marketing tactics and inform brand strategy.

Requirements

• Previous experience in the gaming industry required, ideally on live service titles.
• Has a good understanding of the full marketing mix.
• Demonstrates an ability to be agile and to adjust to new dynamics the fly.
• Can establish a clear vision, then rally partners and cross functional teams to strive to achieve it.
• Demonstrated ability to take ownership and responsibility for projects.
• Fluent English mandatory.

Culture & Benefits

• Profit Sharing, yearly company saving plan.
• 25 paid time off + 12 additional paid days off.
• 50% of your transportation pass is paid by the company, lunch vouchers (9€/day).
• Healthcare for you and your family, and lots of hirify.global additional perks.
• Maternity leaves of 20 weeks, paternity/co-parental leaves of 7 weeks.
• Our office is located in Saint Mandé, (Metro line 1, Saint Mandé station). Gym available in the building.

Hiring process

• [45 minutes] : phone call with a Recruiter.
• [60 minutes] : interview with the manager of the role and a Recruiter.
• [60 minutes] : interview with members of the team.