Senior Marketing Manager (Sports)

TL;DR

Senior Marketing Manager (Sports): Leading end-to-end marketing strategy in Japan, including subscriber acquisition, freemium platform development, and trade marketing with an accent on data-driven analytics and performance optimization. Focus on building and inspiring a high-performance team to execute innovative full-funnel campaigns across paid, owned, and earned media.

Location: Must be based in or able to work in Tokyo, Japan (Hybrid)

Company

A global leader in sports media and OTT technology, revolutionizing how fans consume sports content worldwide.

What you will do

• Define brand positioning and development in the Japanese market.
• Own and execute the subscriber acquisition and retention strategy.
• Lead campaign management, social strategy, and content marketing initiatives.
• Drive data-driven analytics to transform insights into concrete marketing actions.
• Partner with production, product, and media teams to ensure alignment across campaigns.
• Build and mentor a high-performance marketing team, fostering calculated risk-taking and decisive leadership.

Requirements

• Fluent Japanese and strong English proficiency required.
• 8+ years of experience in marketing roles within sports, OTT, mobile, entertainment, or FMCG.
• Proven track record in rigorous, data-led environments managing paid and earned media.
• Experience working in an international, fast-growth company.
• Deep knowledge of both local and international sports.

Culture & Benefits

• Comprehensive social insurance package (health, pension, employment, workers compensation).
• Defined contribution pension scheme and annual health checkups.
• Access to Benefit Station for perks at sports clubs, leisure facilities, and more.
• Free hirify.global subscription and complimentary tickets for J.League and other sports events.
• Commuting allowance provided.
• 15 days of annual paid leave.