Manager Programmatic (Mensch) Automotive

TL;DR

Manager Programmatic (Mensch) Automotive: Responsible for the development of programmatic activities and their operational implementation for clients with an accent on campaign results analysis and optimization measures. Focus on DSPs monitoring and ensuring properly configured as well as continuously optimized setups.

Location: Frankfurt, Germany. Remote work options are available.

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

What you will do

• Analyze campaign results and derive appropriate optimization measures.
• Monitor ongoing campaigns within DSPs (Demand-Side Platforms) and ensure properly configured as well as continuously optimized setups.
• Contribute to the selection of suitable target audiences, technologies, and inventory for programmatic buying.
• Optimize programmatic media buying and always keep relevant KPIs in focus to reliably achieve agreed-upon performance targets.
• Work closely with specialist teams and external partners in an international environment.

Requirements

• Hold a university degree with a focus on Marketing, Media Studies, or a comparable education.
• Have more than 1-2 years of professional experience in online marketing.
• Experience with digital media landscape (DSPs, Data, Inventories, Ad- & Audience-Verification technologies, etc.).
• Strong organizational skills in Excel and PowerPoint to present complex information.
• Language Skills: You can communicate confidently in both German and English.

Culture & Benefits

• Flexible working hours & remote work options.
• 30 vacation days plus one flexible day, and the 24th and 31st of December are free.
• Health benefits, attractive retirement plans, and Mental Health Awareness Days.
• Diverse training opportunities and internal career programs within the WPP network.
• Unforgettable events, employee discounts, and other highlights such as the Job Ticket, Wellhub, or the Job Bike.
• Diversity and equal opportunities are important.