Digital Marketing Manager (Fintech)

TL;DR

Digital Marketing Manager (Fintech): Managing and optimizing paid digital channels for business energy solutions with an accent on Google Ads, Meta campaigns, and conversion rate improvement. Focus on planning and executing data-driven experiments, analyzing performance metrics, and creating compelling ad copy to drive scalable growth in the UK business energy market.

Location: Hybrid role requiring a consistent presence in the London office (typically 3 days per week)

Company

An innovative energy provider using technology and renewables to redefine the business energy market through smart products and superior customer service.

What you will do

• Own the end-to-end performance of paid digital channels, specifically Google Ads and Meta.
• Plan, execute, and optimize multi-channel campaigns including keyword strategy, targeting, and budget allocation.
• Conduct structured experiments across creative, copy, and landing pages to improve conversion rates and ROI.
• Analyze campaign performance daily and translate data into actionable insights for continuous improvement.
• Collaborate with product and web teams to enhance on-site journeys and landing page performance.
• Identify and test new growth opportunities across emerging platforms and campaign types.

Requirements

• Proven experience in managing end-to-end digital marketing campaigns, particularly in paid search and social.
• Strong analytical mindset with the ability to translate data into clear actions.
• Experience in writing effective, high-performing ad copy for business audiences.
• Ability to thrive in a fast-paced environment with rapidly changing priorities.
• Must be able to work from the London office on a hybrid basis.
• English proficiency required for communication and copywriting.

Culture & Benefits

• Unique, fast-paced work environment that emphasizes autonomy and quick decision-making.
• Opportunity to work within an in-house team of designers, UX, copywriters, and developers.
• Recognition as one of the UK's top companies to work for with a focus on employee empowerment.
• Access to a comprehensive range of company-specific perks and benefits.
• Strong commitment to diversity, inclusion, and fostering a fair work environment.