Customer Lifecycle Marketing Manager

TL;DR

Customer Lifecycle Marketing Manager: Delivering multi-channel campaigns and driving performance acquisition and customer engagement with an accent on in-app banner advertising and customer journeys. Focus on analysing key performance metrics, identifying optimisation opportunities, and using AI tools for content creation.

Location: Hybrid working in London, with a minimum of two days a week at an onsite location.

Company

hirify.global designs, builds, and runs bespoke in-house agencies and marketing ecosystems for brands, partnering with over 300 clients in 40+ countries and leveraging AI technology.

What you will do

• Lead campaign delivery from ideation through execution, ensuring differentiation through superior targeting and creative quality.
• Analyse campaign performance, identify optimisation opportunities, and present findings to stakeholders.
• Collaborate with UK Digital, Product, and Marketing teams, as well as external agency partners.
• Manage budgets effectively to maximise return on investment and drive commercial performance.
• Develop clear roadmaps and testing designs in collaboration with business stakeholders.
• Foster strong stakeholder relationships and proactively address challenges to maintain high standards of control and governance.

Requirements

• Extensive digital marketing experience, particularly across paid media channels.
• Experience with 'in app' banner advertising and customer journeys.
• Familiarity with Tableau or similar reporting platforms.
• Ability to analyse key performance metrics and identify optimisation and testing opportunities.
• Experience defining audiences and collaborating with targeting teams to reach relevant prospects.
• Ability to prompt AI tools to create effective short form copy.

Nice to have

• Financial Services industry experience (or experience in telecoms, utilities or other comparable industries).
• Experience across multiple digital channels – including video, display, social, radio, press, email, and DOOH.

Culture & Benefits

• Be Ambitious to succeed.
• Be Imaginative to push the boundaries of what’s possible.
• Be Inspirational to do groundbreaking work.
• Be always learning and listening to understand.
• Be Results-focused to exceed expectations.
• Be actively pro-inclusive and anti-racist across our community, clients and creations.