Consumer Insights Lead (Starlink)

TL;DR

Consumer Insights Lead (Starlink): Leading consumer insights and experimentation to improve key metrics across customer discovery, evaluation, purchase, and activation of Starlink service with an accent on understanding customer needs, motivations, and decision-making processes. Focus on translating insights into high-impact A/B tests, website optimizations, and funnel improvements to drive acquisition, conversion, and revenue globally.

Location: Must be a U.S. citizen or national, U.S. lawful, permanent resident (aka green card holder), Refugee under 8 U.S.C. § 1157, or Asylee under 8 U.S.C. § 1158, or be eligible to obtain the required authorizations from the U.S. Department of State.

Company

SpaceX is actively developing the technologies to make human life on Mars possible.

What you will do

• Lead the consumer insights program for Starlink’s direct-to-consumer business by designing and executing research programs to uncover actionable insights about target audiences.
• Develop customer personas, journey maps, and behavioral segmentation frameworks that serve as the foundation for all growth, marketing, product, and experience decisions.
• Use customer insights to identify friction points and opportunities, then drive measurable improvements through A/B testing, personalization, messaging, content, and UX changes.
• Own Starlink.com conversion and funnel performance KPIs, driving measurable improvements in acquisition and checkout flows.
• Build and execute a high-velocity A/B testing and experimentation roadmap grounded in customer insights.
• Partner closely with Product, Design, Engineering, Marketing, and Operations to translate consumer insights into improved landing pages, pre-purchase education content, checkout flows, and post-purchase activation experiences.

Requirements

• Bachelor's degree 1+ years of cumulative work/internship experience in consumer insights, market research, growth experimentation, A/B testing, and driving conversion metrics
• To conform to U.S. Government export regulations, applicant must be a (i) U.S. citizen or national, (ii) U.S. lawful, permanent resident (aka green card holder), (iii) Refugee under 8 U.S.C. § 1157, or (iv) Asylee under 8 U.S.C. § 1158, or be eligible to obtain the required authorizations from the U.S. Department of State.
• Must be available to work extended hours and weekends as needed
• Willingness to travel to customer sites, other SpaceX locations, and events as needed

Nice to have

• 3+ year of hands-on experience leading consumer research and insights programs (experience in consumer tech, e-commerce, or subscription businesses strongly preferred)
• Demonstrated success running and analyzing large-scale A/B tests and experiments
• Advanced SQL skills and experience building funnel dashboards; Python experience is a plus
• Proven success and expert in funnel optimization, checkout improvement, and subscription growth 1+ years in early and growth stage startups working with lean teams
• Distinctive business judgment and communication skills

Culture & Benefits

• SpaceX is an Equal Opportunity Employer; employment with SpaceX is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.