Performance Marketing Manager, Paid Social (Fintech)

TL;DR

Performance Marketing Manager, Paid Social (Fintech): Owns hirify.global's Meta and TikTok paid social channels, driving new customer acquisition and maximizing return on ad spend. Focus on scaling full-funnel campaign structures, leveraging AI tools for automation, and managing budgets with precision.

Location: Must be commutable to our NYC or SF office locations. We default to being in-office 3–4 days per week with required attendance on Tuesdays and Thursdays.

Salary: $145,000-$170,000 + target equity + benefits in New York, California, and Washington.

Company

hirify.global is building an ecosystem enabling entrepreneurs to succeed by offering a range of business management tools.

What you will do

• Own end-to-end strategy and execution for Meta and TikTok, including campaign management, ad launches, performance reporting, and optimization.
• Architect and scale full-funnel campaign structures with a focus on CAC, ROAS, and LTV.
• Build and run A/B and multivariate testing frameworks across creative, audiences, and bidding strategies.
• Leverage AI tools to automate reporting, accelerate creative iteration, and reduce manual overhead.
• Manage budget, pacing, and forecasting, ensuring optimal allocation across campaigns and segments.
• Partner with Creative, Marketing Ops, and Data teams to develop high-performing ad concepts and support attribution modeling.

Requirements

• 6+ years of hands-on paid social experience on Meta and TikTok.
• Proven track record scaling performance campaigns in a B2B or B2SMB SaaS environment.
• Demonstrated use of AI tools to improve paid social performance.
• Strong analytical skills with proficiency in reporting tools and comfort working with large datasets.
• Experience writing data-driven creative briefs for short-form video and static ad formats.
• Proven ability to manage $750K+/month budgets with precision.

Nice to have

• Experience marketing to SMB audiences or within vertical SaaS/fintech.
• Proficiency with SQL or other data querying tools.

Culture & Benefits

• Flexible PTO.
• Competitive health & dental insurance options.
• 401k benefit - employees are eligible to contribute starting day 1 of employment.
• Employees receive a yearly stipend for approved learning and educational-related expenses.
• Team Bonding opportunities - as a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us!