Head Of Us Institutional Marketing (Fintech)

TL;DR

Head Of Us Institutional Marketing (Fintech): Devising and executing marketing strategies to support the growth of our institutional business in the US with an accent on identifying top commercial priorities and translating them into full-funnel plans. Focus on lead generation and client retention campaigns leveraging a range of digital, media and in-person channels.

Location: New York, New York, United States

Salary: USD 125,000 - 250,000

Company

hirify.global Asset & Wealth Management provides investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.

What you will do

• Research, plan, develop and implement an integrated marketing strategy for AM’s institutional and insurance client segment to fuel overall business growth objectives.
• Ensure the Asset Management value proposition, and associated institutional derivation and messaging pillars are infused through all institutional and insurance marketing activities globally.
• Partner with AM brand marketing, institutional and insurance business leaders to track, manage and analyze client research.
• Develop and execute impactful and quantifiable lead generation and client retention campaigns leveraging a range of digital, media and in-person channels.
• Partner with content and product marketing teams, to deliver a content calendar which fully supports the institutional and insurance marketing strategy.
• End-to-end reporting and measurement of day-to-day and campaign-related marketing impact.

Requirements

• 10+ years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements
• In-depth knowledge of the asset management industry: clients, products, regulations, competitors
• Well-developed strategic thinking with commercial awareness and business acumen
• Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills as well as the ability to engage with partners at all levels
• Solid experience in digital marketing, with working knowledge of martech within B2B environments, lead generation, and analytics in order to partner with subject matter experts
• Bachelor’s Degree (BA/BS); MBA and/or CFA preferred

Culture & Benefits

• hirify.global is committed to providing our people with valuable and competitive benefits and wellness offerings.