Associate Email Marketing Manager (Fintech)

TL;DR

Associate Email Marketing Manager (Fintech): Building and optimizing email marketing campaigns that educate, engage, and convert target audiences across the full buyer and customer lifecycle with an accent on lead nurture, product updates, and customer engagement. Focus on using data to continuously improve engagement and lead quality, ensuring compliance, and driving measurable impact on pipeline and revenue.

Location: Hybrid work model, requiring in-office collaboration for at least 10 days a month. This position is based in California, USA.

Salary: $116,000—$145,000 USD

Company

hirify.global builds crypto solutions for financial institutions, businesses, governments, and developers to improve the global financial system and create economic fairness.

What you will do

• Build, QA, and deploy email campaigns for lead nurture, product updates, and prospect/customer engagement.
• Write and refine high-performing email copy, adapting tone and messaging by persona, industry, funnel stage, and region.
• Run A/B tests on subject lines, preview text, copy, CTAs, and timing to improve email performance.
• Implement end-to-end campaigns using marketing automation platforms (Pardot/Account Engagement, HubSpot).
• Analyze and share performance metrics (open rates, CTR, CVR, MQL, pipeline impact) frequently.
• Ensure compliance with GDPR, CAN-SPAM, CCPA, and industry best-practices.

Requirements

• 3+ years of proven experience in email, lifecycle, or marketing operations roles.
• Hands-on experience with marketing automation platforms (Account Engagement, Pardot, HubSpot).
• Proven ability to write clear, persuasive, and conversion-focused email copy.
• Strong understanding of segmentation, nurture programs, and B2B buying journeys.
• Experience testing and iterating on copy using data and insights.
• Ability to translate metrics into a story and share insights positioning email campaigns as an impactful channel.

Culture & Benefits

• Opportunity to build in a fast-paced start-up environment with experienced industry leaders.
• Professional development budget to support continuous learning.
• Hybrid work model, requiring in-office collaboration for at least 10 days a month.
• Competitive salary, bonuses, and equity with comprehensive benefits covering physical and mental healthcare, retirement, and family support.
• R&R days, generous wellness reimbursement, and industry-leading parental leave policies.
• Catered lunches, fully-stocked kitchens, and various team bonding events.