Sportsbook & Casino Crm Executive (Igaming)

TL;DR

Sportsbook & Casino CRM Executive (Igaming): Executing multi-channel CRM marketing campaigns across Sportsbook & Casino, supporting the campaign delivery process from briefing to reporting. Accent on Braze expertise and strong cross-functional stakeholder management. Focus on increasing player engagement, retention, and lifetime value across UK & Ireland brands.

Location: Hybrid in London, UK. Must be eligible to work in the UK and Ireland.

Salary: Not specified.

Company

Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, free-to-play, and iGaming.

What you will do

• Translate campaign briefs into actionable plans, providing expert input on campaign strategy and execution.
• Orchestrate and govern the end-to-end CRM campaign lifecycle across multiple channels.
• Lead the automation of campaigns, leveraging a test-and-learn methodology to continuously optimise performance and drive efficiency.
• Plan and deliver timely, relevant campaigns aligned with the sporting calendar and topical events to maximise customer engagement.
• Provide data-driven campaign reports, analysis, and actionable insights to key stakeholders.
• Build strong working relationships with key teams across CRM & Player Engagement, Acquisition & Digital, Creative Studio, Data, Product and MarTech.

Requirements

• Experience in multi-channel CRM campaign delivery (preferably with Braze).
• Braze experience in building, orchestrating, and measuring multi-channel campaigns, driving segmentation, personalisation, and performance optimisation.
• Experience & interest in Sports Betting / iGaming industry.
• Experience in managing CRM campaigns with a focus on multi-channel.
• Deep Knowledge of Sports Betting, particularly Football & Racing.
• Excellent communication and stakeholder management skills.

Culture & Benefits

• Annual leave.
• Pension plan.
• Health insurance.
• Company share scheme.
• Volunteering days.
• Home office allowance.