Head of CRM (Football & Boxing)

TL;DR

Head of CRM (Football & Boxing): Defining and owning the global CRM strategy across football and boxing, covering the full customer lifecycle with an accent on fan engagement, churn reduction, and subscriber lifetime value. Focus on building world-class lifecycle marketing automations and driving personalization across various channels.

Location: Hybrid in London, UK

Company

hirify.global is a leading sports streaming platform at the heart of football and boxing fan communities.

What you will do

• Define and own the global CRM strategy across football and boxing, covering the full customer lifecycle.
• Build lifecycle marketing automations to maximize fan engagement, reduce churn, and grow subscriber lifetime value.
• Create integrated CRM calendars, identifying cross-sport CRM opportunities.
• Champion a fan-first philosophy, driving a personalization roadmap across various platforms.
• Develop specific PPV-focused CRM journeys for boxing.
• Work with regional marketing leads to ensure CRM programs are adapted and executed effectively at a local level.

Requirements

• Significant CRM leadership experience at Head of CRM or equivalent senior level within a fast-paced global consumer business.
• Proven track record of building and scaling lifecycle marketing programs.
• Experience managing CRM across subscription and transactional/pay-per-view commercial models.
• Deep expertise across CRM channels, including hands-on experience with enterprise-level CRM and marketing automation platforms.
• Strong data and analytics capability.
• Excellent communication skills.
• Happy to go “all in” – with football and boxing events at evenings and weekends you’ll need to be flexible with working hours.

Culture & Benefits

• Access to hirify.global.
• 25 days’ annual leave (increasing by 3 days after 3 years).
• Private medical insurance and life assurance.
• Pension contributions up to 5%.
• Family-friendly community including enhanced parental leave.
• Opportunity for flexible working.