Marketing Manager (Igaming)

TL;DR

Marketing Manager (Igaming): Developing and executing marketing strategies to drive user acquisition, engagement, and retention in the Irish market with an accent on multi-channel marketing and budget management. Focus on optimizing marketing channels, analyzing campaign performance, and ensuring compliance with local regulations.

Location: Hybrid in North London, UK. Must be based in Ireland.

Company

Betway is part of Super Group, a NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

What you will do

• Define and lead the local marketing strategy to deliver commercial targets and market growth.
• Own and manage annual and monthly marketing budgets, including forecasting, allocation, and cost control.
• Develop and execute integrated multi‑channel marketing strategies to drive acquisition, retention, and overall market performance.
• Track, analyse, and report on campaign and channel performance, providing insights and optimisations.
• Build and manage relationships with new and existing affiliate partners to support market growth.

Requirements

• Proven digital marketing experience, with a solid understanding of key online channels (Paid Search, Paid Social, Mobile Marketing, Display).
• Strong reporting experience and the ability to interpret data, extract insights, and use analytics to inform decision‑making.
• Awareness of Ireland’s betting, marketing, and advertising regulations, and the ability to operate within a compliant framework.
• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas.
• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals.

Nice to have

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
• Previous experience in the online sports betting or casino industry, with a strong understanding of player behaviour and industry regulations.
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
• Experience in developing and executing customer acquisition strategies.

Culture & Benefits

• Learning and development programmes to level up fast.
• Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
• Employee Assistance Programme offers resources for you and your family.
• Vitality Healthcare.
• Unum Dental.
• Life Assurance & Income Protection.