Senior Social Strategist (AI)

TL;DR

Senior Social Strategist (AI): Developing and leading comprehensive social content strategies for a global brand with an accent on consumer insight, platform-native creative, and cultural relevance. Focus on leveraging AI tools to accelerate research, driving measurable engagement, and managing end-to-end social presence across multiple markets.

Location: London, England, UK (Hybrid, 2-3 days per week in London client offices)

Company

hirify.global is a global agency specializing in building bespoke in-house marketing ecosystems, leveraging cutting-edge AI technology to drive creativity and efficiency for over 300 clients worldwide.

What you will do

• Lead social-first strategy, developing always-on frameworks and campaign platforms that align brand purpose with audience behavior.
• Translate social listening, platform data, and cultural insights into actionable creative briefs.
• Collaborate with creative, production, and media teams to shape ideas from concept through to execution.
• Partner with social media managers to align strategic recommendations with publishing plans and performance learnings.
• Inform creator and influencer strategies that are authentic to the brand and resonant with target audiences.
• Mentor junior strategists and refine strategic processes, templates, and reporting tools.

Requirements

• 8+ years of strategy experience in social-first or digital-first environments for consumer brands.
• Deep understanding of major social platforms (TikTok, Instagram, YouTube) and audience behavior.
• Proven track record of developing effective, measurable social campaigns or content programs.
• Proficiency in Gen AI tools (ChatGPT, Claude, Perplexity) for insight generation and strategic development.
• Experience in the beauty, personal care, or FMCG sectors.
• Professional proficiency in English with strong presentation skills for senior stakeholders.

Nice to have

• Experience working on Dove or Unilever brands.
• Multi-market or global brand strategy experience.
• Knowledge of social commerce, community management, or earned media strategies.
• Familiarity with regulatory and ethical landscapes in beauty marketing.

Culture & Benefits

• Flexible working environment with reasonable adjustments provided.
• Opportunity to work with global-scale brands and cutting-edge AI technology.
• Commitment to an inclusive, pro-inclusive, and anti-racist workplace.
• Clear values focused on ambition, imagination, and continuous learning.
• Active focus on sustainability and environmental goals.