Growth Manager (Web)

TL;DR

Growth Manager (Web): Own end-to-end marketing and execute user acquisition strategies for a web product with an accent on creative pipeline management and external partnerships. Focus on optimizing campaigns across Google, Meta, TikTok, and other networks, leveraging data and dashboards to drive growth initiatives.

Location: Onsite in Istanbul

Company

hirify.global is a global consumer tech company with more than 400M users worldwide, building and scaling mobile apps across various categories.

What you will do

• Own end-to-end marketing and execute user acquisition strategies for a web product.
• Manage the creative pipeline by developing and testing creatives.
• Run and optimize marketing campaigns across Google, Meta, TikTok, and other networks.
• Build meaningful relationships with external partners and agencies.
• Build and monitor BI dashboards for insights and ensure campaigns achieve target KPIs.
• Collaborate with the product team to understand user motivations and shape effective monetization strategies.

Requirements

• 2+ years of performance marketing experience.
• Hands-on experience in campaign management across Google Ads, Meta, TikTok, LinkedIn, RTB, and similar platforms.
• Experience with Google measurement tools (GA4, etc.) and mobile measurement partners such as Adjust or Appsflyer.
• Knowledge of user attribution and conversion tracking across multiple channels.
• Good communication and presentation skills, with the ability to translate complex data into actionable insights.
• Strong command of written and verbal English.

Nice to have

• Understanding of big data environments (preferably BigQuery).
• Experience with Google Tag Manager.

Culture & Benefits

• Part of a fast-growing startup with a "Best Workplaces" environment.
• Competitive compensation package and meal compensation.
• Full health benefits, including private health insurance and HPV vaccine coverage.
• Support for pet adoption, sport activities, and continuous learning with a training budget and Udemy subscription.
• Flexible schedule, unlimited vacations, and English course support.
• Comprehensive well-being support, including psychological counseling and additional services.

Hiring process

• Application: Submit your CV or LinkedIn profile.
• Case Study: Solve a task.
• Talent & Culture Interview: Discuss your experience and expectations.
• Technical Interview: Meet with the team lead to review the case and technical capabilities.