Senior Manager, Product Marketing (Gaming)

Location: Burbank Office, Burbank, California, United States. Working in-office is an essential function of the position, with face-to-face attendance required for supervision, collaboration, and teamwork. The role may require work outside Pacific Time business hours for meetings with Europe and Japan offices.

Salary: $132,000–$158,000 per year, full time.

Company

hirify.global develops and publishes entertainment products, including the Sonic the Hedgehog video game portfolio.

What you will do

• Lead full-lifecycle product marketing campaigns for the Sonic games portfolio, from strategy and go-to-market planning through post-launch.
• Shape global product marketing strategies and coordinate execution with game studios, regional teams, and cross-functional partners in the Americas, Europe, and Japan.
• Manage direct reports, define objectives, support project execution, and oversee professional development.
• Drive consumer product integrations, channel marketing, partner marketing, paid advertising, and social media campaigns.
• Manage agencies and creative partners producing key art, logos, trailers, social content, and other marketing assets.
• Use research, gaming sentiment, KPIs, ROI, and financial data to guide marketing investments and business decisions.

Requirements

• Bachelor’s degree in Marketing or equivalent education in a relevant field.
• 7+ years of experience in publishing or marketing within gaming, entertainment, and/or consumer products.
• Experience managing direct reports, internal marketing partners, multiple projects, and cross-functional teams.
• Experience developing marketing plans from strategy through go-to-market and post-launch execution.
• Experience managing multi-million-dollar marketing budgets, monthly expenses, and budget forecasts.
• Ability to work in the Burbank office and outside Pacific Time business hours when required; willingness to travel domestically and internationally.

Nice to have

• Experience working in a global, multilingual, and multicultural business environment.
• Strong understanding of both endemic gaming audiences and mass-market consumers.

Culture & Benefits

• Face-to-face collaboration with marketing, studio, product development, and business partners.
• Work on the Sonic the Hedgehog games portfolio, including released, catalog, and unannounced titles.
• Opportunities to collaborate with regional teams and offices across the Americas, Europe, and Japan.
• Domestic and international business travel.