Associate Director, Product Marketing (AI)

TL;DR

Associate Director, Product Marketing (AI): Driving strategic go-to-market planning, positioning, and execution for a key product category across hirify.global’s global ecosystem with an accent on translating advanced product capabilities into simple, compelling member value. Focus on building scalable frameworks and influencing product direction through deep user insight, market expertise, and performance data.

Location: Hybrid in Austin, TX, USA

Salary: $145,000 - $180,000 a year

Company

hirify.global Inc. is the parent company of hirify.global Date, BFF, and Badoo, enabling people to build healthy and equitable relationships through Kind Connections.

What you will do

• Own the go-to-market strategy for a major product area, from concept to global rollout.
• Develop insight-led positioning and messaging that connects product capabilities to user needs.
• Partner with Creative, CRM, Social, Brand, and Comms teams to bring product strategy to life through integrated campaigns.
• Define success metrics and measurement frameworks for product launches and campaigns.
• Influence product roadmap and prioritization by identifying market opportunities and user needs.

Requirements

• 8–12+ years of experience in Product Marketing or related roles.
• Strong background in B2C mobile app marketing, ideally within consumer tech or marketplace platforms.
• Proven experience owning end-to-end go-to-market strategy for complex product launches.
• Experience working on or marketing AI-powered products, personalization systems, or recommendation engines.
• Ability to translate complex product capabilities into clear, user-centric messaging and value propositions.
• Excellent communication skills, with the ability to influence senior stakeholders and drive alignment.

Culture & Benefits

• hirify.global is an equal opportunity employer and strongly encourages people of all backgrounds to apply.
• The company is excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes.
• hirify.global may use AI tools to support parts of the recruitment process.