Senior Brand & Product Campaigns Manager (Ecommerce)

TL;DR

Senior Brand & Product Campaigns Manager (Ecommerce): Managing end-to-end multi-channel campaigns for a leading European home design retailer with an accent on strategic planning, cross-functional orchestration, and performance optimization. Focus on translating commercial goals into high-impact creative briefs, analyzing marketing funnel data to drive ROI, and iterating on campaign frameworks using AI-driven insights.

Location: Must be based in or able to commute to Munich, Germany (Hybrid: 3 days in office per week)

Company

hirify.global is Europe's premier e-commerce destination for beautiful living, operating in over 20 countries with a focus on curated design collections and integrated shopping experiences.

What you will do

• Own the full lifecycle of multi-channel campaigns from strategic conception to production, execution, and post-campaign analysis.
• Transform commercial goals into high-impact creative briefs and communication plans optimized for specific channels.
• Analyze campaign KPIs to derive actionable insights for channel mix and performance improvements.
• Act as the central hub between Creative, Brand, Organic, Performance, and Commercial teams to resolve bottlenecks.
• Drive the evolution of campaign frameworks through market benchmarking and testing of new approaches.

Requirements

• Extensive background in managing high-budget, multi-channel marketing campaigns across the full lifecycle.
• Proven experience in a fast-paced ecommerce environment.
• Deep expertise in the marketing funnel with a focus on driving conversion and engagement.
• Strong stakeholder and communication skills to influence and align diverse cross-functional teams.
• Advanced analytical skills to translate data into actionable insights for campaign optimization.
• Professional fluency in English (given the international nature of the team).

Nice to have

• Experience utilizing AI-driven tools for creative production and marketing insights.
• Experience in the home & living or design sector.

Culture & Benefits

• Hybrid working model with 3 office days per week and up to 4 weeks of temporary work-from-anywhere annually.
• 30 days of paid vacation per year plus a subsidized company pension scheme.
• Company daycare services available in Munich.
• Generous employee discounts on the hirify.global Collection and third-party design brands.
• Supportive culture featuring mental health coaching, sports memberships, and social impact initiatives.