TikTok Shop Business Manager (Marketing)

TL;DR

TikTok Shop Business Manager (Marketing): Owning and scaling the TikTok Shop business for Prestige beauty brands with an accent on profitable GMV growth, affiliate commerce, and operational excellence. Focus on driving commercial strategy, managing product lifecycles, and optimizing content performance in a fast-paced social commerce environment.

Location: London, United Kingdom

Company

hirify.global is a global leader in the beauty industry, holding a top-tier position in fragrance and color cosmetics with brands sold in over 150 countries.

What you will do

• Develop and execute the TikTok Shop strategy aligned with UKI commercial priorities.
• Own and drive GMV targets, sell-out performance, and commercial KPIs.
• Manage the full product lifecycle, including NPD launches, bundles, and stock replenishment.
• Partner with influencer and live-streaming agencies to scale high-performing affiliate commerce.
• Collaborate with internal teams like Supply, Finance, and Brand to optimize promotional calendars.
• Analyze performance data to refine media investment, content formats, and range decisions.

Requirements

• Must be based in London, UK.
• Strong commercial and operational mindset with a hands-on approach to performance ownership.
• Proven experience in FMCG, beauty, or e-commerce environments.
• Deep understanding and enthusiasm for TikTok and social commerce dynamics.
• Ability to thrive in fast-paced, high-expectation environments.

Culture & Benefits

• Opportunity to work within a world-leading beauty corporation.
• Exposure to high-growth social commerce channels and prestige brand portfolios.
• Collaboration across multi-functional international teams.