Senior Paid Social Manager (Marketing)

TL;DR

Senior Paid Social Manager (Marketing): Leading Paid Social growth within Numan’s Marketing Centre of Excellence, driving scale, efficiency, and creative innovation across various platforms. Focus on developing strategies, managing campaigns, and collaborating with cross-functional teams to enhance business growth.

Location: Hybrid (London)

Company

Numan is a health technology startup focused on empowering individuals to take control of their health through a comprehensive platform.

What you will do

• Develop Paid Social strategy and frameworks for creative testing.
• Manage campaigns and guide junior team members.
• Drive experimentation and structured learning.
• Collaborate with Creative, Data, and Brand teams.
• Build automation and reporting processes.
• Support integrated campaigns across channels.

Requirements

• Extensive experience in Paid Social with measurable improvements in CAC, LTV, and ROI.
• Deep knowledge of Meta and TikTok algorithms.
• Strong understanding of attribution and value-based bidding.
• Excellent communication skills and mentoring experience.
• Comfort using analytics tools for data-driven decisions.

Nice to have

• Experience in direct-to-consumer healthcare.
• Familiarity with PPC, SEO, and CRM.
• Leadership experience managing significant budgets.

Culture & Benefits

• Share options and generous holiday policy.
• Health insurance and enhanced parental leave.
• Flexible working options and personal development budget.
• Diversity and inclusion commitment.