Paid Social Lead (B2B)

TL;DR

Paid Social Lead (B2B): Managing and scaling global paid social channels with an accent on strategy, technical integration, and creative testing. Focus on building high-velocity creative pipelines, incrementality testing, and optimizing landing page experiences for high-performing B2B campaigns.

Location: Must be based in or able to work from London, UK (Hybrid)

Company

hirify.global is a global SaaS company helping over 100,000 small and medium-sized businesses grow through customer-driven CRM solutions.

What you will do

• Lead the global paid social roadmap and manage multi-million dollar budgets across Meta, LinkedIn, and Reddit.
• Translate performance data into design briefs and manage a high-velocity creative testing roadmap.
• Collaborate with internal Influencer and Organic teams to integrate UGC into paid funnels.
• Partner with Data Science to conduct incrementality testing and determine iROAS by platform and geography.
• Work with MarTech and Web teams to improve bidding signals, audience targeting, and mobile landing page experiences.

Requirements

• At least 3 years of experience in paid social campaign management
• Fluency in English required
• Proven experience with Meta, LinkedIn, and Reddit platforms
• Strong understanding of incrementality testing, measurement frameworks, and campaign reporting
• Must be based in London; no relocation assistance or visa sponsorship provided
• Collaborative mindset with experience managing multiple stakeholders

Nice to have

• Familiarity with B2B marketing strategies

Culture & Benefits

• People-first culture with an inclusive environment and support for diverse perspectives.
• Flexible working hours and well-being perks.
• 28 days of paid leave plus additional well-being and compassionate leave.
• Investment in growth through mentorship, coaching, and internal mobility.
• Performance-based bonuses.