ATL Marketing Manager

TL;DR

ATL Marketing Manager (Marketing): Leading the planning and execution of above-the-line media strategies across Europe with an accent on TV, OOH, and radio campaigns. Focus on optimizing media mixes, managing budgets for performance-driven awareness, and scaling customer acquisition strategies through analytical media buying.

Location: Must be based in Berlin or willing to relocate to Berlin, with flexible hybrid options available.

Company

hirify.global is a fast-growing, Berlin-based food retailer on a mission to redefine industry norms by delivering high-quality, innovative natural and snack foods across Europe.

What you will do

• Plan, execute, and optimize multi-channel campaigns across TV, OOH, and radio to drive brand awareness.
• Manage marketing budgets strategically to maximize ROI and cost efficiency in media investment.
• Lead negotiations with media vendors and broadcasters to secure advantageous rates and placements.
• Analyze campaign performance using ATL-specific KPIs like GRPs and CPM to refine future media plans.
• Collaborate with agencies and cross-functional internal teams to ensure transparent and high-impact delivery.
• Explore innovative formats and new channels to expand market reach and engagement.

Requirements

• 3-5+ years of experience in media buying or management, specifically within performance-driven ATL campaigns.
• Proven track record in TV and OOH media planning, with deep understanding of media economics.
• Strong negotiation skills and experience managing commercial agreements with media partners.
• Data-driven mindset with proficiency in performance analytics and reporting tools.
• English proficiency C1 required (German is a plus).
• Must be based in Berlin or willing to relocate.

Nice to have

• Experience with programmatic or digital media channels.
• Fluency in German.

Culture & Benefits

• Flexible working hours and hybrid home office options for better work-life balance.
• Modern office in Berlin Schöneberg with fresh snacks, fruit, and beverages.
• Monthly public transport (BVG) ticket coverage and fitness cooperations (Urban Sports Club or FitX).
• Professional development through extensive onboarding and modern equipment (MacBook).
• Employee discount of 20% on all products in the hirify.global online store.
• Frequent team events and company social activities.