Senior Media Planner (Adtech)

TL;DR

Senior Media Planner (Adtech): Developing and executing strategic, data-driven media plans across pharmaceutical (Rx) and over-the-counter (OTC) brands with an accent on omnichannel strategies that effectively engage healthcare professionals, patients, and consumers. Focus on audience behavior, media performance, and compliance requirements to deliver measurable impact and brand growth.

Location: Remote (US)

Company

hirify.global is a global healthcare communications agency delivering transformative outcomes for healthcare brands for over 20 years.

What you will do

• Develop integrated media strategies that align to brand objectives across HCP and DTC audiences.
• Translate marketing goals into comprehensive media plans spanning digital, social, search, programmatic, endemic, print, and point-of-care channels.
• Conduct audience segmentation, competitive analyses, and channel performance reviews to guide planning decisions.
• Oversee implementation across multiple media channels, ensuring accuracy, compliance, and operational excellence.
• Collaborate with analytics teams to evaluate media effectiveness and deliver actionable optimization recommendations.
• Serve as a day-to-day client contact for assigned brands, providing proactive communication and strategic thought leadership.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 3–5 years of media planning experience within healthcare, pharmaceutical, or consumer health industries.
• Strong understanding of both HCP and consumer (DTC/OTC) media strategies, including digital, search, social, and endemic platforms.
• Familiarity with healthcare media regulations, MLR processes, and privacy-compliant data targeting (e.g., NPI-based or condition-based).
• Analytical mindset with proficiency in campaign management and reporting tools (Google Ads, Meta Ads Manager, DSPs, etc.).
• Excellent project management, presentation, and client communication skills.

Culture & Benefits

• Providing a culture of authenticity where we can all be ourselves, make real connections, and enjoy the work that we do.
• Empowering people to embark on a journey of growth and advancement by offering meaningful learning and development opportunities.
• Cultivating an environment that embraces and respects people of all backgrounds and identities, underpinned by a culture of conscious inclusion and support.