Associate Director, Digital (Media Planning)

TL;DR

Associate Director, Digital (Media Planning): Leading digital paid media strategy and execution for the PlayStation account with an accent on cross-channel planning, budget allocation, and performance optimization. Focus on consulting with internal teams on test frameworks, driving business outcomes, and managing complex stakeholder relationships to maintain market leadership.

Location: Must be based in the UK with the right to work in the UK. The role follows a hybrid work model with 4 days per week in the office.

Company

hirify.global is an AI-driven media operating unit within WPP, focused on delivering creative personalization at scale through data, intelligence, and world-class partnerships.

What you will do

• Architect and steward business-outcome-driven media plans for the PlayStation account.
• Act as a consultative partner in sprint ceremonies, supporting test refinement and prioritization.
• Coordinate activation specialists to ensure timely and effective media execution.
• Manage cross-channel budget allocations and oversee in-flight reporting and optimization.
• Translate business and marketing KPIs into actionable media strategies and plans.
• Maintain productive relationships with internal teams and external partners.

Requirements

• Must have the right to work in the UK.
• Superb knowledge of the digital media landscape and activation dynamics across all channels.
• Proven experience in client management, including senior-level stakeholders.
• Strong ability to translate business goals into media strategy and tactical plans.
• Excellent organizational skills with a high level of attention to detail for quality control.
• Ability to manage multiple workstreams and adhere to strict deadlines.

Culture & Benefits

• Comprehensive benefits package including medical, dental, and vision insurance.
• Group retirement plans and employee mental health awareness days.
• Inclusive culture with active employee resource groups and regular team events.
• Commitment to growth, development, and transformational creativity.
• Hybrid work environment fostering collaboration and connection.