Senior Data Analyst (Marketing)

TL;DR

Senior Data Analyst (Marketing): Optimizing performance marketing strategies across digital channels, including SEM, Paid Social, Display, and Video, for various products. Focus on maximizing efficiency, scale, and profitability through data-driven trading insights and complex analytical projects.

Location: Barcelona

Company

hirify.global is the world’s leading travel subscription platform.

What you will do

• Analyze large, complex datasets to uncover opportunities in SEM performance, evaluating efficiency, elasticity, seasonality, market shifts, and LTV-based bidding strategies.
• Contribute to the design and continuous improvement of automated bidding logic informed by statistical models, demand trends, and auction dynamics.
• Develop and maintain dashboards and monitoring tools to track campaign performance and algorithmic behavior.
• Partner with Data Science to integrate predictive models, forecasting tools, and simulation frameworks into SEM decision-making systems.
• Continuously test and iterate on SEM data pipelines, model inputs, and optimization logic to improve performance tracking and bidding accuracy.

Requirements

• Educational Background: Bachelor’s or Master’s in a quantitative field (e.g., Mathematics, Statistics, Physics, Engineering).
• 4+ years of experience with SQL, Python/R, and BI tools (e.g., Looker Studio, Tableau, Power BI, MicroStrategy).
• Background in quantitative analysis, data science, or a similar role, ideally within the travel, financial trading, or tech sectors.
• Skilled in working with large datasets, conducting advanced analysis, and integrating data from multiple sources.
• Strong understanding of how data insights influence performance marketing and overall company strategy and business outcomes.
• Excellent written and verbal skills, with the ability to clearly communicate findings to technical and non-technical audiences.

Nice to have

• Solid understanding of digital advertising channels (SEM, Paid Social, Display, Video); experience in the travel industry is a plus.
• 5+ years in a data-intensive role focused on quantitative decision-making and optimization.
• Experience with Google Analytics, Adobe Analytics, or similar platforms used for marketing performance measurement.

Culture & Benefits

• Prime Plus membership, competitive salary and benefits package, including flexible benefits, performance-based bonuses, birthday day off, discounts and partnerships, relocation support and premium equipment.
• Learn and grow with free Coursera access, soft skills workshops, tech training, leadership development, and a great onboarding program.
• Personalised career paths and the eVOLVE Program will help you discover, grow, and thrive.
• Hybrid home-office model focused on outcome, not time-in-seat.
• After-work events, padel tournaments, parties, and more.
• Diverse and open-minded teams support high performance, learning, and growth.