Product Marketing Manager (PropTech)

TL;DR

Product Marketing Manager (PropTech): Driving the Go-to-Market strategy and marketing execution for a B2B SaaS company with an accent on regional market expertise, messaging, and sales enablement. Focus on launching and growing products in diverse international markets and collaborating with cross-functional teams.

Location: New York, NY / San Francisco, CA

Salary: $120,000 - $175,000 a year

Company

hirify.global is changing the game for hotels with modern software powered by Canary's hospitality-specific AI platform.

What you will do

• Become the expert on the hospitality tech landscape, customer needs, competitive dynamics, and regulatory requirements.
• Own and execute the regional GTM plans for new product launches, features, and major releases, adapting global strategies to resonate with local market nuances.
• Develop compelling, culturally relevant product positioning, value propositions, and messaging that addresses the unique pain points of hoteliers and guests in target countries.
• Partner closely with regional Sales and Customer Success teams to create localized sales tools and collateral.
• Collaborate with the content and demand generation teams to support regional marketing campaigns, events, and localized content.
• Track and analyze key competitors, identifying their strategies, product features, and market presence in EMEA/APAC to inform our regional roadmap and differentiation strategy.

Requirements

• 5-8+ years of progressive experience in Product Marketing, with a significant focus on experience in markets for a B2B SaaS company.
• Experience in the hospitality, travel, or property technology (PropTech) industry is a strong plus.
• Proven track record of successfully launching and growing products in diverse international markets, including developing localized GTM strategies.
• Exceptional written and verbal communication skills, with a native-level proficiency in English.
• Strong analytical skills, with the ability to interpret market data, campaign performance, and competitive intelligence to make strategic recommendations.
• Demonstrated ability to work effectively across different time zones and cultures with a highly matrixed, global team.

Culture & Benefits

• Canary Days: Each month company provides company wide days off to ensure there is at least one extended weekend or day off.
• Self Improvement Club: Each month team members share personal goals for the month and are provided a budget towards any purchases that help achieve these goals.
• Professional Development Chats: Budget provided to help drive cross functional professional development conversations across the organization.
• Team members are able to visit offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so.
• If you stay at a hotel that Canary works with, a credit is provided towards your stay.