Apparel Marketing Manager (Anime)

TL;DR

Apparel Marketing Manager (Anime): Growing and scaling the apparel brand by connecting apparel design, marketing campaigns, and the community that engages with the products with an accent on creative campaign development, content production coordination, and marketing operations. Focus on translating well-known anime IP into compelling marketing moments for fans and working at the intersection of streetwear culture and anime-inspired aesthetics.

Location: Hybrid in Sao Paulo, Brazil

Company

hirify.global is seeking an Apparel Marketing Manager to help grow and scale our apparel brand.

What you will do

• Develop seasonal marketing campaigns that promote apparel launches and strengthen brand storytelling.
• Create mood boards and visual direction that translate brand concepts into marketing assets.
• Coordinate production logistics for content shoots and represent the apparel team during production.
• Work with the Internal Talent Team to coordinate creator participation in apparel campaigns.
• Contribute to email and SMS marketing initiatives by coordinating copy and creative.
• Manage marketing budgets carefully and monitor campaign costs.

Requirements

• 2–4 years of experience in apparel marketing, fashion marketing, or consumer brand marketing.
• Strong visual literacy and the ability to communicate creative concepts through tools such as Canva, Figma, or Adobe Creative Suite.
• Familiarity with digital marketing platforms such as Meta Ads or TikTok Ads.
• Strong interest in anime culture and familiarity with how anime aesthetics intersect with fashion and apparel branding.
• Demonstrated strengths in creative thinking, team communication skills, results orientation, and strategic judgment.

Nice to have

• Experience working in a startup or direct-to-consumer apparel environment.
• Experience coordinating influencer or creator marketing campaigns.
• Experience working with paid media platforms such as Meta Ads or TikTok Ads.

Culture & Benefits

• Work with some of the world’s most iconic anime franchises.
• Translate well-known anime IP into compelling marketing moments for fans.
• Work at the intersection of streetwear culture and anime-inspired aesthetics.