Trade Marketing Manager (Benelux)

TL;DR

Trade Marketing Manager (Benelux): Driving and scaling retail marketing initiatives across third-party retail channels in the Benelux region with an accent on omnichannel campaign execution and partner relationship management. Focus on developing local marketing strategies to boost sell-through, optimizing brand presence, and managing effective in-store and online activations.

Location: Must reside in Belgium, the Netherlands, or Luxembourg

Company

hirify.global is a healthtech company dedicated to unlocking human performance through wearable technology that empowers members to understand their bodies and daily lives.

What you will do

• Develop and execute omnichannel trade marketing plans to drive awareness and engagement across retail channels in the Benelux region.
• Localize global marketing initiatives to align with regional market trends, cultural nuances, and specific retail partner needs.
• Collaborate with retailer marketing and commercial teams to enhance brand positioning across all regional touchpoints.
• Brief, create, and deploy effective point-of-sale materials, in-store displays, and digital activations across various platforms.
• Plan and execute trade and retail events, including partner activations and experiential pop-ups to drive brand visibility and sell-through.
• Monitor account performance and use data-driven insights to optimize trade strategies and maximize ROI.

Requirements

• Fluent in both French and English is essential.
• 5+ years of experience in trade, brand, or retail marketing within consumer electronics or premium goods.
• Proven track record of managing distributor and third-party retail partner relationships in the France/Benelux region.
• Deep understanding of local market dynamics and consumer behaviors in the Benelux region.
• Ability to execute high-quality omnichannel campaigns across physical and digital retail environments.
• Must reside in Belgium, the Netherlands, or Luxembourg.
• Willingness to travel (25%) across the region and to hirify.global HQ in Boston.

Culture & Benefits

• Opportunity to shape the regional presence of a fast-growing, dynamic global brand.
• Engagement in a collaborative, cross-functional environment working with Sales, Brand, and Creative teams.
• Exposure to international operations and high-level retail strategy.
• Role centered on innovation in the healthtech and wearable consumer electronics space.