Marcom Manager (AI)

TL;DR

Marcom Manager (AI): Executing brand strategy and integrated communications across Generative Engine platforms (GEO) for consumer electronics with an accent on AI-driven content discovery and brand resonance. Focus on bridging the gap between GEO technical requirements, PR storytelling, and consistent global brand marketing execution in the dynamic Chinese digital landscape.

Location: On-site in Shanghai, China

Company

A global leader in consumer technology, known for empowering collaboration and creativity through innovative hardware and digital experiences.

What you will do

• Lead daily execution of the GEO roadmap across AI platforms like Doubao, Qianwen, and Kimi to ensure brand discoverability.
• Optimize product and brand content for AI-generated answers, focusing on structured data and conversational scripts.
• Develop and deliver integrated campaign assets for product launches and tentpole brand moments.
• Maintain a centralized brand content asset library for internal teams and external partners.
• Support PR and corporate communications planning to ensure consistent narratives across all channels.
• Design enablement programs to empower distributors and internal teams on marketing and content execution.

Requirements

• 5+ years of experience in brand marketing, marcom, or integrated communications, ideally in consumer electronics or tech.
• Proven experience with Generative Engine Optimization (GEO) or a deep understanding of AI-driven content prioritization.
• Solid foundation in PR messaging, media relations, and corporate storytelling.
• Must be proficient in both English and Mandarin for high-level content writing and presentation.
• Strong ability to align stakeholders across product, e-commerce, sales, and agency functions.
• Strong project management skills with the ability to manage shift priorities in a fast-paced environment.

Nice to have

• Passion for gaming, esports, or digital culture.
• Experience managing distributor or partner ecosystems.

Culture & Benefits

• Global, inclusive work environment that values diversity and authenticity.
• Hybrid work model offering flexibility to balance remote and on-premises collaboration.
• Comprehensive and competitive benefits packages focused on holistic well-being.
• Culture of continuous learning and support for professional growth.