Assistant Manager, Product Marketing & Marketing Insights (Fintech)

TL;DR

Assistant Manager, Product Marketing & Marketing Insights (Fintech): Producing and distributing content to support business objectives and promote investment products with an accent on digital marketing, SEO, and content strategy for Hong Kong and SEA markets. Focus on creating engaging multi-format marketing materials, leveraging AI for efficiency, and collaborating across sales and investment teams.

Location: Must be based in Hong Kong; hybrid role requiring 4 days/week in office.

Company

A leading independent global investment firm dedicated to rethinking possibilities for clients worldwide.

What you will do

• Produce engaging digital content including websites, emails, video scripts, and messaging for mutual funds and ETFs.
• Manage content calendars to ensure timely delivery and drive website traffic.
• Analyze content performance and adjust strategies to enhance the client journey.
• Ensure all content is optimized for search engines, AI, and accessibility standards.
• Develop bilingual marketing materials (English and Chinese) and proofread for consistency and accuracy.
• Embrace automation and modern tools to enhance the efficiency of marketing material production.

Requirements

• University degree in a related discipline with effective English and Chinese (Cantonese and Mandarin) writing skills.
• 2 to 6 years of work experience in financial institutions, digital content, or marketing.
• Strong knowledge of SEO, web traffic metrics, and digital marketing platforms.
• Proficiency in Excel and PowerPoint for financial data representation.
• Basic knowledge of portfolio management and global investment markets.
• Ability to work in a hybrid model from the Hong Kong office.

Nice to have

• Buy-side investment industry or pension investment experience.
• Experience with Bloomberg terminal and Morningstar.
• Strong systems knowledge in email marketing and CMS.

Culture & Benefits

• Comprehensive compensation package including annual leave and flexible paid time off.
• Hybrid work policy to support work-life balance.
• Learning and professional development programs.
• Health, wellbeing, and parental leave benefits.
• Opportunity for employee stock purchase plans where applicable.