Integrated Marketing Manager (Fintech)

TL;DR

Integrated Marketing Manager (Fintech): Building hirify.global’s local brand presence and demand generation strategy in Hong Kong from the ground up with an accent on localization, cross-channel campaign execution, and ecosystem engagement. Focus on translating global marketing strategies for the local market, driving brand credibility among startups and investors, and scaling commercial momentum in the Greater Bay Area.

Location: Must be based in Hong Kong

Company

hirify.global provides a comprehensive software platform connecting founders, investors, and employees through equity management, fund administration, and valuation services.

What you will do

• Establish the brand's local presence and credibility in the Hong Kong startup and private markets ecosystem.
• Adapt and localize global marketing campaigns across content, digital, PR, and community channels.
• Own end-to-end integrated marketing programs, balancing brand-building with lead generation.
• Collaborate with local Sales and Partnerships teams to align marketing activities with go-to-market priorities.
• Serve as the primary voice of the Hong Kong market within the regional APAC & MEA team.
• Manage local marketing budgets and report on performance metrics including engagement and pipeline growth.

Requirements

• 5+ years of B2B marketing experience, ideally within the SaaS, fintech, or VC/PE ecosystem.
• Proven track record as a full-stack marketer managing content, digital, and events.
• Previous experience launching or building a brand in a new market.
• Fluent in English and Cantonese required.
• Strong ability to manage multiple projects and budgets simultaneously.
• Proficiency in CRM and analytics tools like Salesforce, Marketo, or Google Analytics.

Nice to have

• Experience in the private equity or venture capital industry.
• Deep understanding of Hong Kong market dynamics and cultural nuances.

Culture & Benefits

• Opportunity to define marketing strategy for a major global fintech brand in a new market.
• Collaborative environment with regional support from the APAC hub in Singapore.
• Focus on professional growth within a fast-paced, high-impact organization.
• Emphasis on transparency, equity, and strategic innovation in the private markets space.