Personalisation Manager (Marketing)

TL;DR

Personalisation Manager (Marketing): Building, testing, and activating customer audiences and journeys across multiple channels using Adobe Experience Platform with an accent on precision, execution, and continuous improvement. Focus on designing and implementing journey logic, troubleshooting data issues, and piloting innovative use cases like AI-driven journeys.

Location: Shire Park, Kestral Way, Welwyn Garden City. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely.

Company

Tesco is a supermarket and technology company with a mobile network.

What you will do

• Build and refine customer segments in Adobe AEP based on stakeholder briefs.
• Design, implement, and optimise journey logic—including branching rules, timing, triggers, and suppressions.
• Run test-and-learn initiatives (A/B tests, send‑time optimisation, subject line testing) to drive continual improvement.
• Troubleshoot data or journey issues, ensuring real-time behavioural triggers and integrations function correctly.
• Monitor new Adobe capabilities, pilot innovative use cases (e.g., AI-driven journeys, real-time personalisation), and maintain documentation and audience catalogues.

Requirements

• Hands-on experience with Adobe Experience Platform / CDP or equivalent journey orchestration tools (1–2 years).
• Strong analytical mindset with the ability to interpret data, design segmentation logic (SQL desirable), and optimise journeys.
• Detail-focused problem-solver with the ability to work at pace and manage multiple builds.
• Solid understanding of customer lifecycle marketing, personalisation, and real-time / event-driven journeys.
• Awareness of GDPR and data privacy principles in a customer context.

Culture & Benefits

• Annual bonus scheme of up to 20% of base salary.
• Holiday starting at 25 days plus a personal day (plus Bank holidays).
• Private medical insurance.
• 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave.
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing.