Crm Retention Manager

TL;DR

Crm Retention Manager (Marketing): Taking ownership of lifecycle marketing and customer engagement strategies, driving retention across the full subscription journey while delivering measurable commercial impact. Focus on optimising early-stage engagement to build long-term customer habits, analysing churn, cancellations, and reactivation opportunities to improve retention.

Location: Hybrid (2 days in office) in London.

Salary: £50,000–£60,000 with performance-related bonus

Company

Our client is entering an exciting scale-up phase, evolving from a fast-growing start-up into a more structured, subscription-led business.

What you will do

• Own onboarding, lifecycle, and loyalty journeys across multiple CRM channels
• Optimise early-stage engagement to build long-term customer habits
• Analyse churn, cancellations, and reactivation opportunities to improve retention
• Lead testing strategies across messaging, timing, and channel performance
• Enhance referral, winback, and loyalty initiatives to maximise lifetime value

Requirements

• Proven experience in CRM, lifecycle, or retention marketing (ideally subscription/D2C)
• Strong hands-on capability across email, SMS, push, or similar platforms
• Confidence running A/B tests and using data to drive decisions
• Ability to manage multiple campaigns and experiments simultaneously
• Commercial mindset with a focus on customer engagement and revenue impact

Culture & Benefits

• Hybrid working with a Canary Wharf office base
• Private medical insurance and enhanced leave policies
• 25 days holiday plus public holidays
• Staff discounts and additional perks
• Fast-growth environment with real ownership and progression opportunities