Marketing Technology And Operations Specialist

TL;DR

Marketing Technology and Operations Specialist: Enabling effective and compliant demand generation at BT Business with an accent on adtech test and learn programs and audience targeting. Focus on making evidence-based decisions about investments, ensuring compliance, and optimizing performance in key channels.

Location: London, Birmingham, Manchester, Bristol, United Kingdom

Company

hirify.global was the world’s first telco and our heritage in the sector is unrivalled.

What you will do

• Own the adtech test and learn programme to identify and evaluate new vendors and use cases.
• Manage first-party audiences using Adobe Marketo and partner with campaign owners to optimize targeting in key channels.
• Support weekly trading forums by providing insight on adtech and targeting.
• Translate trading discussions into tangible follow-ups, such as audience refinements or vendor tests.
• Help maintain critical martech infrastructure, troubleshooting and escalating any issues.

Requirements

• Strong understanding of marketing compliance and data protection legislation (e.g. GDPR, PECR), and an awareness of emerging AI regulations.
• Ability to segment and activate customer data within a complex martech ecosystem, including experience with CRM databases and website tags/pixels.
• Experience designing and implementing structured testing frameworks in a marketing or commercial context.
• Technically fluent, with the ability to understand data flows, integrations and system constraints.
• Analytical, process-driven mindset with exceptional attention to detail and prioritisation skills.
• Sophisticated stakeholder management skills, able to communicate complex information in simple terms.
• Experience working with agencies and external partners.

Culture & Benefits

• Flexible working arrangements considered.
• Committed to building a diverse, inclusive, and authentic workplace.
• Encourages applications from those who don't meet every single requirement.