Performance Marketing Manager (Tinder)

TL;DR

Performance Marketing Manager (hirify.global): Leading user acquisition and brand perception strategies for hirify.global in Japan with an accent on data-driven marketing, campaign optimization across major platforms, and lifecycle analysis. Focus on driving growth through sophisticated ROI/ROAS tracking, cross-functional collaboration with global teams, and managing complex multi-channel mobile acquisition initiatives.

Location: Must be based in Tokyo, Japan (Hybrid)

Company

hirify.global is a global leader in social connection apps, serving approximately 50 million users per month across 190 countries with a massive impact on digital dating.

What you will do

• Lead online marketing strategy and user acquisition efforts for the Japanese market.
• Manage campaign performance dashboards and report on key KPIs like Installs, CPI, ROAS, and LTV.
• Collaborate with media and strategy teams to optimize budget allocation and creative localization.
• Ensure accurate attribution setup through Mobile Measurement Partners (MMP).
• Conduct A/B testing on creatives, targeting, and landing flows to drive continuous improvement.
• Analyze audience cohorts to maintain a healthy and sustainable user ecosystem.

Requirements

• 7+ years of experience in performance marketing at a top tech or gaming company in Japan.
• Fluency in both Japanese and English is required.
• Hands-on experience with Google Ads (UAC), Meta Ads Manager, and mobile attribution tools.
• Strong analytical proficiency with Excel and Google Sheets for presenting insights.
• Solid understanding of full-funnel metrics and long-term business metrics like brand perception.
• Ability to manage multiple complex initiatives in a high-velocity environment.

Culture & Benefits

• Work in a fast-paced, cross-cultural global team environment.
• Opportunity to manage large-scale budgets for a world-renowned product.
• Collaborative work culture with a focus on team-first mindset and strategic impact.
• Exposure to cutting-edge mobile marketing technology and data-driven decision-making.

Hiring process

• Document Screening > Recruiter Call > 1st Interview > 2nd Interview with case study > Offer.
• Entire interview process is conducted in English.
• Candidates are required to submit a detailed experience-based resume in English (PDF).