APAC Digital Marketing Manager

TL;DR

APAC Digital Marketing Manager (Marketing): Leading the digital marketing strategy and hands-on execution for the APAC region to drive qualified pipeline with an accent on performance channels, localized campaigns, and AI-driven workflows. Focus on scaling demand generation, managing agency relationships in Japan and South Korea, and ensuring regional alignment with global marketing goals.

Location: Must be based in or able to work from Tokyo, Japan or Sydney, Australia with mandatory office attendance on Mondays, Tuesdays, and Thursdays (Anchor Days).

Company

hirify.global is a collaborative workspace platform that integrates notes, docs, projects, and AI-powered tools to help teams and individuals work more efficiently.

What you will do

• Define and execute digital marketing channel strategy to drive pipeline across APAC markets.
• Manage performance marketing across major channels including Meta, LinkedIn, Google, Yahoo (Japan), and Naver (South Korea).
• Operationalize AI tools to accelerate content creation, localization QA, and performance reporting.
• Collaborate with global teams to maintain brand standards while ensuring cultural fluency for high-context markets like Japan.
• Develop and run localized email nurture programs and optimize website journeys for conversion.
• Synthesize performance data to provide actionable insights for regional and global stakeholders.

Requirements

• Proven experience leading B2B digital demand generation in the APAC region.
• Professional proficiency in Japanese and business-level English.
• Hands-on expertise in performance marketing channels and marketing tech stacks like Salesforce and Marketo.
• Strong understanding of local APAC digital platforms and high-context marketing norms.
• Demonstrated ability to use AI tools for improving marketing workflows and productivity.
• Ability to work from the office in Tokyo or Sydney for designated anchor days.

Nice to have

• Experience collaborating directly with Sales teams on pipeline targets and funnel definitions.
• Experience running multi-country experimentation and testing frameworks.
• Demonstrable examples of AI-driven digital marketing experiments.

Culture & Benefits

• Collaborative environment with an emphasis on in-person teamwork during designated Anchor Days.
• Commitment to an AI-first operational philosophy.
• Equal opportunity employer with a diverse, inclusive global team.
• Focus on high-velocity work and building tools that empower global users.