Manager, Data Science (Marketing Analytics)

TL;DR

Manager, Data Science (Marketing Analytics): Analyzing marketing responsiveness and business performance across a global portfolio of brands with an accent on marketing mix modeling, econometric analysis, and experimental design. Focus on building reporting infrastructure, driving actionable insights through A/B testing, and collaborating with cross-functional partners to optimize marketing investments.

Location: Must be based in or able to work from the Vancouver office three days a week.

Company

A global leader in the dating industry, operating a diverse portfolio of brands including Match, Hinge, and Tinder to foster meaningful human connections.

What you will do

• Analyze marketing responsiveness and overall business performance to guide strategic decision-making.
• Develop industry-leading models to measure the impact of marketing investments and strategies.
• Communicate complex data insights and opportunities to executive stakeholders and internal teams.
• Build and maintain reporting infrastructure to evaluate marketing spend efficiency.
• Integrate multi-source event data with customer insights from surveys and app stores.
• Support BI and reporting needs for the global Marketing team.

Requirements

• 5+ years of experience in analytics or data science.
• Proven track record of building Marketing Mix Models (MMM) and measurement techniques.
• Proficiency with SQL and strong coding capabilities in Python.
• Knowledge of experimental design, statistics, and econometric modeling.
• Familiarity with BI tools, data pipeline orchestration, and dashboard creation.
• Ability to interpret complex data themes and build relationships with cross-functional partners.

Culture & Benefits

• Comprehensive medical, mental health, and wellness benefits.
• Financial security via competitive compensation, employee stock purchase program, and 401(k) matching.
• Generous PTO and 14 paid holidays.
• 20 weeks of 100% paid parental leave plus fertility and adoption support.
• Annual training allowance for professional development.
• Regular team gatherings, happy hours, and company events to build belonging.