Digital Marketing Manager (Audience Development)

TL;DR

Digital Marketing Manager (Audience Development): Scaling digital reach and engagement through targeted marketing campaigns with an accent on PPC, SEO, and audience segmentation. Focus on managing cross-channel performance, leading a marketing team, and optimizing conversion funnels for professional events and digital media platforms.

Location: Must be based in or be able to work from the Amsterdam, Netherlands office (Hybrid: 3 days/week in-office).

Company

hirify.global is a global leader in events and digital platforms, creating environments that support industry knowledge flow and commercial transactions.

What you will do

• Develop and execute creative audience expansion strategies including webinars, newsletters, and content marketing.
• Manage SEO and PPC efforts to drive high-quality traffic to digital directories and event platforms.
• Oversee end-to-end campaign execution from conceptualization to performance analysis.
• Use web analytics and data segmentation tools to identify growth prospects and optimize conversion rates.
• Lead, mentor, and foster collaboration within a small internal marketing team.
• Collaborate cross-functionally with Sales, Content, and Digital teams to ensure campaign consistency.

Requirements

• 3 to 5 years of professional experience in digital marketing with a focus on PPC and SEO.
• Proven track record in audience development and multi-channel campaign management.
• Demonstrated experience in managing and developing high-performing teams.
• Proficiency in marketing automation tools (e.g., Eloqua) and project management platforms (e.g., Monday.com).
• English: C1+ proficiency required for stakeholder management and international collaboration.
• Location: Must be based in the Netherlands and able to work from the Amsterdam office.

Nice to have

• Experience with data segmentation tools like Treasure Data and CMS platforms such as Adobe Experience Manager.
• Proficiency in design tools including Figma, Canva, or Adobe Creative Suite.
• Prior experience in a matrixed international organization.

Culture & Benefits

• Hybrid work model with the flexibility to work from home when not in the office.
• Annual leave: 24 days plus a birthday leave day.
• Opportunities for professional development via LinkedIn Learning, mentoring, and internal mobility support.
• Global community with active inclusion networks and a dedicated charity day with funding match.
• ShareMatch scheme to become an hirify.global shareholder.
• Comprehensive wellbeing support including healthy living subsidies and disability insurance.