CRM Manager

TL;DR

CRM Manager: Developing and executing data-driven lifecycle marketing strategies to enhance customer engagement and retention with an accent on personalized communication channels and platform growth. Focus on analyzing customer behavior, optimizing CRM automation flows, and driving long-term value for a large-scale food delivery marketplace.

Location: Must be based in Amsterdam (Hybrid - 3 days in office, 2 days from home)

Company

A global leader in the online food delivery marketplace connecting millions of customers with local restaurants.

What you will do

• Design and implement end-to-end CRM campaigns across email, push notifications, and in-app channels.
• Analyze customer segment performance to refine targeting strategies and improve retention metrics.
• Collaborate with cross-functional teams, including product, design, and data, to deliver cohesive user experiences.
• Monitor and report on campaign KPIs, identifying opportunities for growth and optimization.
• Manage lifecycle marketing programs to reduce churn and increase customer lifetime value.

Requirements

• Proven experience in CRM marketing or lifecycle management, ideally within an ecommerce or consumer-facing environment.
• Strong analytical mindset with the ability to interpret data and translate it into actionable marketing strategies.
• Proficiency in CRM platforms and marketing automation tools.
• Ability to thrive in a fast-paced environment and handle multiple projects simultaneously.
• Excellent communication skills with the ability to work effectively in a diverse, cross-functional team.

Culture & Benefits

• Collaborative and international work environment at the Amsterdam headquarters.
• Flexibility through a structured hybrid work policy.
• Opportunities to contribute to a globally recognized consumer brand.
• Professional development opportunities within a fast-scaling tech organization.