Field Marketing Manager (SaaS)

TL;DR

Field Marketing Manager (SaaS): Designing and executing regional B2B marketing programs that drive pipeline and revenue growth, specifically focused on SaaS, Software and Technology business, including AI tools with an accent on campaign development and execution, event strategy, and sales collaboration. Focus on tailoring programs for named accounts and key verticals, applying ABM principles where appropriate and leading demand generation initiatives, including webinars, digital campaigns, and content syndication programs focused on pipeline acceleration.

Location: Amsterdam, Paris or London. Working remotely from home and our office in a flexible hybrid pattern.

Company

hirify.global is a global leader in information and analytics, helping researchers and healthcare professionals advance science and improve health outcomes for the benefit of society.

What you will do

• Develop and execute integrated field marketing campaigns that align with commercial goals and support all stages of the sales funnel.
• Partner closely with Sales leadership and account teams to tailor programs for named accounts and key verticals, applying ABM principles where appropriate.
• Lead demand generation initiatives, including webinars, digital campaigns, and content syndication programs focused on pipeline acceleration.
• Plan and manage industry event strategy, including sponsorships, speaking opportunities, and on-site engagement plans.
• Work with campaign and content teams to localize global programs and develop regional assets that resonate with local audiences.
• Monitor and report on program performance- especially pipeline contribution, MQL-to-SQL conversion, and account engagement.

Requirements

• Solid B2B field marketing experience, ideally in a matrixed or global organization.
• Experience designing and executing end-to-end marketing campaigns with measurable business outcomes.
• Exceptional collaboration skills with Sales, including supporting pipeline generation and account strategy.
• Background in event marketing, organising owned and third-party events.
• Ability to work independently and cross-functionally with high attention to detail and accountability.
• Comfortable analysing data to optimize performance and justify marketing investment.

Culture & Benefits

• Promote a healthy work/life balance across the organisation.
• Offer numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals.
• Provide health care plans and benefits.
• Offer modern Family Benefits, including maternity, paternity, adoption and surrogacy.
• Offer life assurance and accident policies.
• Provide comprehensive pension and retirement plans.